You've Got Mail

Well, it looks like way back when, when giant bookstores starting taking over, an adorable romantic comedy was made to help soften the corporate blow.

I remember the old school crisis and how it effected the local markets, not that independent bookstores disappeared entirely, but I certainly don't see them as much as I used to.

I suppose I don't really know who financed You've Got Mail, but it looks like a traditional piece of propaganda, that makes for a much more pleasant hostile takeover, complete with big business male conquering small business female.

I wonder how it was received at the time.

There's no doubt it's clever.

The internet was just starting up and people were just beginning to use email. 'Twas a fledgling monumental paradigm shift in the ways in which the entire world operates. The people at You've Got Mail clearly understood this, and went about crafting a related narrative.

Which was inherently endearing. 

If not ominously inevitable. 

I do rather like Chapters/Indigo, it is a cool place to look for books, each individual store having to pass the Proust and Dickens test, before definitively delineating its classical authenticity. 

Stick a Starbucks in there.

What a brilliant idea.

A Christmas bonus to whoever thought that one up.

It was a shame to see so many independents go under though, they had character and savvy and weren't quite so freakin' imposing.

My favourite bookstore will always be the local bookshop from my youth, a cool little place where I found my first volume of Proust (after watching Little Miss Sunshine) and many other cool books over the years, the owner used to even feature photos of raccoons in winter, and even took the mayor of Hamilton to court (and won if I'm not mistaken [long before Andrea Horwath who I imagine is doing a great job])!

25 years after the release of You've Got Mail I find myself dreading another paradigm shift, where Chapters/Indigo and bookstores everywhere go out of business, and one's forced to shop online.

That's all I've been doing since the pandemic hit and I have no idea how those stores have coped. All I know is that books used to feature prominently in the mainstream narrative (see You've Got Mail or The NeverEnding Story), and I never really see them mentioned anymore.

There should be money for prestige films that might win Oscars that focus on books. Obviously, I love film. But books and music still feature heavily in my life.

Perhaps I'm just being anxious, and nothing's really wrong, but I keep hearing bad restaurant tidings, and my laundry alarm went off while I was editing this sentence. 

I worry because I don't know many people who read books.

But I never really have come to think of it (outside of University).

Good thing Dad made sure I read as a child.

That was one thing he sincerely pushed. 

Honestly, when I was really young illiteracy still existed in the mainstream mind, and learning to read was regarded as a great thing, like we really had evolved. 

Another step in the wrong direction?

Getting my COVID booster soon.